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Superior Product Pages
When talking about building material businesses, your product is everything. Quality, price, availability. Everything else is peripheral when compared to getting the product side of the business in the right place.
When building out product pages, consider the following tips:
- Use high-quality photos: don’t sell your products short by using last minute, low-quality shots.
- Get technical: when you’re in a store you can read through product information and look at different shapes an sizes. But online, you can’t do that if you limit the information you’re sharing. Consider providing sizes, colors, dimension, installation guides, and patterns.
- Pitch related products: Don’t leave it up to customers to find the right stuff. Guide them along the way.
- Include product testimonials: Do people love your materials? Don’t hide the good vibes from your potential customers.